"Marketers must understand these social changes. Or fail at the task. How people interact with each other, how we relate, is crucial information. If we don't understand what's going on with our prospect, how can we hope to develop meaningful products, meaningful communications?"
In response to Susan Getgood's blog, Perspectives: Social Media Matters, I couldn't agree with her more that social media represents a fundamental shift of communication in society as a whole. It's changing the ways we see and communicate with the world. Just in the past year alone, I find myself joining such social networks as Facebook and Myspace and reading blogs that have become popular among my friends. It's entertaining to watch blogs become popular, on their own, in mainstream media (as in seeing the blogger or blog on syndicated TV shows. Such as Perez Hilton's blog on Dirt or Off The Rack on E!). I agree with Getgood when she says that people must take the time to understand social media tools, or else people and businesses will be left behind. Social media enables people to communicate in an authentic way that can make you feel as though you're chatting casually with a business partner, but in reality, you're half-way around the world. I believe it breaks down barriers and forces you to look past marketing concepts that make you feel like a recorded robot and saves you crucial time that you could be spending on other successes.
2 comments:
I agree. Social media has enabled businesses to connected with a much broader audience. This is the technology wave of the future. I am so glad that the University of Oregon's School of Journalism teaches its students about social media because being aware and literate in these new innovations will get us farther in the real world. You made great points!!
Thanks for stopping by Marketing Roadmaps and adding your thoughts to the mix on social media and why it matters.
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