Monday, April 30, 2007

INSPIRATION: Boost Foundation Catwalk 2007

This past Saturday, I was a part of the Boost Foundation's Catwalk 2007 event. 300 guests had the opportunity to share the evening with fashion luminaries as they previewed the latest collections in a runway show. I was lucky enough to be assigned the role of "Press Adviser", where I had the chance to chat with numerous media outlets. Post show, we sipped drinks, and danced in the Bubble Lounge (think big white tents). The event's inspiration was NYC during fashion week. It's great to see Portland finally have something like this. (Above: Catwalk 2006. I'll get 2007 photos soon)

FYI
The venue: Henry V in Portland, OR.
Designers: Souchi, Anna Cohen, Michelle DeCourcy, Jantzen, and Finn.
Cosmetic Team: Blush Beauty Bar
Hair Team: Sidlab HairCouture (Toward the end of the night, they did my hair, and my best friend's, and let us tell you, THIS TEAM ROCKS! They make you feel good, and aren't afraid to tell you if your hair looked bad to begin with ;-P. I got a personal business card, so if you need your hair done...)
Show Soundtrack: DJ Mr. MuMu

Ultra PDX provides a great article about the event: Boost Foundation Catwalk at Henry V. Ultra PDX even included this article that mentioned my sis and I! We're so grateful: Faces at Catwalk 2007
(Below: Clothing line: Souchi)
Friends of mine help set up the venue and were dressers during the show (prepared clothing line, models and show) for the designers. It was definitely a great glimpse into the process of putting on a high fashion event.

Hard work surely pays off. Not only was awareness and money raised for Boost, but it ended up to be a great networking event for the UO J-Majors present. I'll post more pics and others' event reviews soon, but here are a few for now:

(Left: With my sister and Boost Board Member, Judy Ma)

(Below: Catwalk 2007 Host and Entertainment Tonight's Kevin Fraiser)


















Please let me know if you'd like more information on Boost Foundation. Become involved and inspire youth.

3 comments:

Anonymous said...

Great looking blog Julie! If I ever need someone to do my PR or know of someone needing PR I know who to call. Take care and much love.

Zuriel

Anonymous said...

I had the opportunity to be apart of the event this weekend as well. I believe that the Boost Foundation Catwalk, is exactly what Portland needs. This innovative event not only utilizes the untapped fashion market of the NW but it makes a statement by bringing awareness to the needs of our community, through the Boost Organization. Therefore I am anxious to see what they have planned for next year. Kuddo's to Boost and all that helped make this event possible.

Kelli Matthews said...

You look stunning, Julie! What a fun event. And nice job with your first posts.